Salesforce Marketing Cloud Developer
Certification – Any Salesforce Certification
Experience – 1 to 3 Years
Location – Coimbatore, Tamilnadu
About Company
- Winfomi is a leading provider of innovative and high-quality solutions using Salesforce and related technologies. With a track record dating back to 2016, Winfomi has been instrumental in helping clients.
- worldwide harness the power of Salesforce, earning a loyal customer base through his expertise in solutioning, implementation, and exceptional customer handling.
- As Winfomi client portfolio grew, he expanded his team of skilled developers with a strong emphasis on delivering innovative solutions, and ensuring exceptional customer experiences.
Job Summary
- As a Salesforce Marketing Cloud Developer, you will play a vital role.
- Supporting the design, configuration, and maintenance of marketing automation solutions using the Salesforce Marketing Cloud platform.
- This is an excellent opportunity for individuals with 1 to 3 years of experience to grow their skills and contribute to the success of our marketing efforts.
Key Responsibilities
- Configuration and Development: Assist in configuring and customizing Salesforce Marketing Cloud to meet specific business needs, including creating data extensions, automations, journey builder workflows, and email templates.
- Data Management:Support data management within Salesforce Marketing Cloud, including data imports, segmentation, and maintenance to ensure data quality and compliance with privacy regulations.
- Email Marketing: Assist in the development and optimization of email marketing campaigns, including creating and A/B testing email templates, setting up personalized content, and implementing marketing automation journeys.
- Integration: Collaborate with senior developers to integrate Salesforce Marketing Cloud with other Salesforce products or external systems, ensuring seamless data flow and communication.
- Reporting and Analytics: Assist in creating and maintaining reports and dashboards to track the performance of marketing campaigns and provide actionable insights to improve ROI.
- Compliance:Learn and ensure compliance with email marketing regulations (e.g., CAN-SPAM, GDPR) and best practices in data privacy and security.
- Documentation: Work on maintaining detailed documentation of configurations, customizations, and workflows for reference and knowledge sharing.
- Training and Support: Provide support to marketing teams and end-users and actively participate in training sessions on how to use Salesforce Marketing Cloud effectively. sharing.
- Stay Updated: Stay current with Salesforce Marketing Cloud updates and new features and assist in recommending enhancements to existing solutions as necessary.
Qualifications
- Bachelor degree in computer science, Information Technology, or a related field.
- Experience with Salesforce Marketing Cloud, including exposure to Journey Builder, Automation Studio, Email Studio, and Contact Builder.
- Familiarity with Salesforce development technologies, including AMP script and SQL, is a plus.
- Basic knowledge of HTML and CSS for email template customization.
- Interest in marketing automation best practices and industry trends.
- Strong problem-solving skills and attention to detail.
- Good communication and collaboration skills to work effectively with cross-functional teams.